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Technical Report on Havells India Limited by Shyam Advisory

January 24, 2022

Havells India Limited is a leading Fast Moving Electrical Goods (FMEG)
Company and a major power distribution equipment manufacturer with a strong
global presence.
It enjoys enviable market dominance across a wide spectrum of products, including
Industrial & Domestic Circuit Protection Devices, Cables & Wires, Motors, Fans,
Modular Switches, Home Appliances, Air Conditioners, Electric Water Heaters,
Power Capacitors, Luminaires for Domestic, Commercial and Industrial
Applications.
Brands
Company is the owner of brands such as Lloyd, Crabtree, Standard, Havells & REO
functioning in different product segments.
Pan-India Distribution Network
The company has an established extensive distribution network spread across the
country with ~11,000 direct dealers, ~160,000 retailers & ~250,000 electricians. It
also owns the largest brand shop channel in the electrical industry with about 550
exclusive shops & a presence in ~300 district.
Revenue Breakup
Company earns majority of its revenues from its cables division (32%), followed by
Electrical consumer division (23%), LLoyd business (17%), Switchgears (16%) &
Lightning & Fixtures (12%) .
Product Portfolio
Switchgears – Domestic switchgears, Switches, Industrial & automated switchgears.
Cables – Power cables & flexible cables
Lightning & Fixtures – lightning strips, street light, solar light & LEDs
Electric Consumer Durables – Fans, water heaters, small domestic appliances, water
purifier & personal grooming.
Lloyd Consumers – Air conditioners, LED TVs & Washing machines.
Market Share
The company commands the following market share in the domestic market:-
MCBs – 18%
Switches – 13%
Flexible Cables – 16%
Power Cables – 11%
Lightning & Fixtures – 14%
Fans – 19%
Date:24/01/22
Water Heaters – 19%
Other Appliances – 6%
It commands 1st rank in the market of MCBs & Water heaters, 2nd in Fans, 3rd in
Switches, Flexible & power cables, lightning, fixtures & other appliances.

HAVELLS 1 - Shyam Advisory
Technical View: Above said stock had negative breakout, however; It is trading on
200 EMA. We may see positive pull back from present level, RSI is indicating stock
is in to oversold zone.
Volume analysis: – 1 Day Delivery volume increased by 377.59% over 5 day
average, However; 1 Month: Delivery volume decrease by -50.43%, Hence; We
recommend BUY signal for this share only above 1241 level, Target 1306, Target
1427, Use Strict stop loss 1183.
Moving Averages: – Havells India Ltd. is trading higher than 200 day moving
averages but lower than 5 day, 20 day, 50 day and 100 day moving averages.
5 Day 1,325.00 50 Day 1,366.97 200 Day 1,219.27
20 Day 1,366.94 100 Day 1,369.56
Date:24/01/22
Shareholding pattern:-

HAVELLS 2 - Shyam Advisory
Promoters holding 59.47 %, No change in Promoter holdings, No change in
Promoter pledged shares
KEY RATIO:-
P/E Ratio
72.89
1-Yr Return
88.45
(Best) P/E Ratio
58.79
30 DA Vol (m)
0.15
(Best) PEG Ratio
4.22
EPS (Rs.)
16.68
Shares Outstanding (cr)
626.30
Best EPS Curr (Rs.)
19.01
Price/Book Ratio
14.70
Dividend
0.29
Price/Sales Ratio
7.29
Last Dividend
3.50